The story centers on Gaming publishing & co-op teams who generate recap and optimization list.
Overview
Background
Core collaborators include Channel lead, Media buyer, Design lead, each adding context in a fast-moving thread.
Without a structured capture, decisions blur and follow-through slows.
Intervention
When the thread hits a decision point, the team triggers “@Holycrab_AI summarize channel spend and output recap + optimizations”. Holycrab AI then Spend data, creative feedback, budget shifts, Attribute performance -> identify issues -> plan optimizations, Campaign recap + optimization list + budget advice.
The distilled output stays tied to the original context for quick review.
- Input Spend data, creative feedback, budget shifts
- Process Attribute performance -> identify issues -> plan optimizations
- Output Campaign recap + optimization list + budget advice
Deliverables & Impact
Deliverables include Campaign recap, Optimization list, Budget advice, giving the team a clear handoff.
Impact shows up as Recap time: 3 hrs -> 20 min; ROI: Sustainable.
- Campaign recap Channel performance and conclusions
- Optimization list Creative and targeting edits
- Budget advice Reallocation guidance
Recap time3 hrs -> 20 min
ROISustainable
Comms costLower
Example
Prompt: @Holycrab_AI summarize channel spend and output recap + optimizations
Short video converts better than feed
Issue: landing page slow
Budget: shift to short video next week